Simply take the number of orders received and divide it by the number of orders that shipped during a set period of time. Usually, it only considers a specific period which is a month or a quarter. This is a ratio that many b2b marketers watch closely because it gives an early indication of where the company’s business is headed (up or down)
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It is pretty simple math
Take the bookings (orders) / billings (revenue)
This means your future is bright.